W. Keith Denning

Not All Clients Are the Same – And That’s Not A Bad Thing

In business, the phrase “treat every client the same” sounds noble—but it’s also misleading. The truth? Not all clients are of equal value, and smart companies not only recognize this—they operationalize it. If that statement feels uncomfortable, good. It means we’re getting to the heart of an important mindset shift: equity over equality in how […]

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Your Clients Are Willing to Pay More — But Only If You Shift This One Thing

Most accountants underestimate what their clients are actually willing to invest in. You’re Not Charging Too Much — You’re Communicating Too Little If you’ve ever thought, “My clients won’t pay more,” you’re not alone. But here’s the truth: clients will absolutely pay more — when they understand the value.And most accountants are underselling their greatest

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Controlling Depression, Anxiety & Grief

Depression, anxiety, and grief can be constant companions, especially during the COVID-19 pandemic, if you focus on and worry about events, decisions and circumstances that are completely out of your control.  You can’t control the economy, the weather, or the coronavirus.  So accept them as they are, do your part to prepare for and manage

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How Parents Can Survive, Thrive, and Flourish during COVID-19 Pandemic!

Wow!!  Who saw this coming?  Schools and businesses closing! Children and parents at home…all day…together, doing home-work (pun intended!) and home-school (online school, anyway).    Figuring out how to make this work can be extremely difficult for both parents and children.  If the additional challenges of being a work-at-home or laid-off parent aren’t enough, being

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