Keith Denning

Not All Clients Are the Same – And That’s Not A Bad Thing

In business, the phrase “treat every client the same” sounds noble—but it’s also misleading. The truth? Not all clients are of equal value, and smart companies not only recognize this—they operationalize it. If that statement feels uncomfortable, good. It means we’re getting to the heart of an important mindset shift: equity over equality in how …

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Your Clients Are Willing to Pay More — But Only If You Shift This One Thing

Most accountants underestimate what their clients are actually willing to invest in. You’re Not Charging Too Much — You’re Communicating Too Little If you’ve ever thought, “My clients won’t pay more,” you’re not alone. But here’s the truth: clients will absolutely pay more — when they understand the value.And most accountants are underselling their greatest …

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The Power in Establishing Your Legacy Now

Daniel Harkavy wrote, “At your funeral, someone from your family — perhaps even a few friends — will offer a eulogy, a ‘good word’ about your life. At the reception afterward, the words will continue. What would those closest to you remember about your life? What stories will they tell? How would they summarize what …

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